Sustainability Edge Manuka specializes in carbon-neutral events and has a history of elevating sustainability through leadership roles, presenting a green value proposition for sponsors seeking ESG alignment and purpose-driven partnerships.

Unique Asset Portfolio The Atlantic Cup is a flagship, carbon-neutral Class40 race with multi-city exposure in Charleston, New York, and Portland, offering sponsors organized hospitality, public events, and media opportunities that extend across active sailing communities.

Boutique Focus With a small team and lean operations, Manuka presents an attractive partner for customized, high-touch sponsorship activations and cost-efficient event management services, appealing to mid-market brands seeking personalized attention.

Growing Sponsorship Capabilities Historically expanding sponsorships and partner networks for the Atlantic Cup indicate readiness to scale sponsorship asset management, activation rights, and integrated marketing packages for new clients.

Tech and Ops Readiness Existing tech stack and cloud tools enable streamlined event logistics, sponsor asset tracking, and data-driven reporting, providing a solid foundation for performance dashboards and post-event ROI demonstrations for sponsors.