Sustainability leverage The Atlantic Cup is a carbon neutral race and Manuka has a track record of integrating sustainability leadership, presenting a sales opportunity to brands seeking green credentials and environmentally responsible partnerships within offshore racing and marine sports.

Event ecosystem Manuka owns and manages multiple events, teams, and programs in the marine sports space, offering cross-sell opportunities for sponsorship packages, logistics services, PR, and activation across connected events and venues.

Signature platform The Atlantic Cup is a premier, biannual event with international talent and multi-city exposure (Charleston, New York, Portland), providing a compelling marketing platform for sponsors looking for broad geographic reach and targeted maritime audiences.

Low footprint scale With a lean team and revenue under one million, there is a fit for services that maximize sponsor ROI through efficient asset management, data-driven activation, and scalable sponsorship packages suitable for mid-market brands.

Growth opportunities Past milestones show ongoing expansion and partner onboarding; sales prospects include sponsorship sales, asset management, and hospitality/experiential activations tied to the Atlantic Cup and related events, plus potential tech-enabled sponsorship assets using their listed tech stack.