Strategic realignment There is a structural realignment between Mapi Values and Adelphi Group, rebranding components under Adelphi Values and Mapi Consultancy to offer clearer service lines. This signals potential for targeted cross-sell across health outcomes, market access, pricing, real-world evidence, and PRO/statistics.

Global capabilities Adelphi Values brings together Global PRO, Psychometrics, Statistics, and Value Insight with market access and real-world capabilities. This creates a broader, end-to-end offering suitable for clients seeking integrated health outcomes research, pricing and access strategies, and real-world data solutions.

Regional prominence With US, UK, Netherlands, and France aligned teams, there is potential to pursue regional contracts and multinational deployments, leveraging local expertise in linguistic validation, late-phase studies, and market access.

Mid-market focus Reported revenue is in the $1M-$10M range and employee count sits around 51-200, indicating a mid-market profile where targeted, scalable services in health outcomes, PRO, and market access can be upsold to growing pharma and biotech clients.

Technology footprint Existing tech stack includes GDPR compliance, WordPress, SQL, Excel, and basic UI libraries, suggesting opportunities to enhance data security, analytics capabilities, and client-facing portals to support more complex statistical, real-world evidence, and pricing projects.