Showroom Opportunity The Lacey showroom positions Maple + Marble as a local, one-stop finish shop, ideal for homeowners undertaking remodels and for local contractors. There is a sales opportunity to bundle cabinetry, countertops, flooring, tile, and sinks, with in-store design consultations and co-marketing events with supplier partners.
Contractor Partnerships With a lean team, expanding through contractor and designer partnerships can scale service coverage. Propose a network program offering preferred pricing, bundled material packages, and optional installation services to builders and remodelers to drive project-based revenue.
Digital Marketing Digital presence can be augmented to drive showroom visits and online inquiries. Leverage WordPress and Pinterest to showcase projects, create an online catalog, optimize for local search, and run targeted ads toward homeowners and contractors in the South Sound. Implement lead capture and virtual design consultations to convert inquiries into showroom appointments.
Expansion Potential Financial scale and localized footprint suggest room for expansion via additional showrooms, licensing, or strategic partnerships with manufacturers. Consider geographic expansion to nearby markets and/or growing e-commerce capabilities for decorative finishes, with a clear plan to maintain the hands-on showroom experience.
Target Buyer Strategy Target buyers include homeowners planning renovations, interior designers, and contractors. Develop bundled, value-driven offers and designer discounts to incentivize project-level purchases, and position as a trusted local advisor for finish selections and installation planning.