MapMyFitness - Under Armour Connected Fitness
Wellness and Fitness ServicesColorado, United States11-50 Employees
MapMyFitness, based in Boulder, Colorado, operates in the wellness and fitness services sector, offering a cloud-based platform and consumer applications for running, cycling, and walking. Users can track workouts, access the platform's extensive route database, and connect with a broad ecosystem of devices and wearables, with support for more than 400 devices. Founded in 2007, the service has grown to support millions of users. Beyond consumer tracking, the company provides a SaaS platform and marketing and advertising capabilities that give partners access to fitness tracking technology and a large database of workouts and routes, including more than 160 million routes. The business serves individual athletes and partner brands seeking data-driven fitness capabilities. In 2024, Outside Interactive completed its acquisition of MapMyFitness from Under Armour, representing a shift in ownership.
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