Expanding Product Range Maquibeauty offers a diverse array of cosmetics, skincare, and hair care products, indicating an opportunity to introduce complementary beauty and personal care items to enhance customer experience and increase basket size.

Growing Digital Footprint Utilizing advanced tracking tools like TikTok Pixel, Facebook Pixel, and Microsoft Clarity suggests a strong focus on digital engagement, opening avenues for targeted advertising campaigns and social media collaborations.

Competitive Market Position Operating within a competitive landscape alongside brands like Notino and Perfume's Club, Maquibeauty can leverage its affordability and unique shopping experience to attract price-sensitive consumers and differentiate from larger competitors.

Potential Partnership Opportunities With a focus on trendy and iconic brands, there is potential for exclusive brand collaborations or partnerships with emerging beauty brands to boost product exclusivity and appeal to trend-conscious customers.

Customer Experience Focus The company's emphasis on creating an accessible and engaging online shopping experience positions it well to enhance loyalty programs and personalized marketing strategies, driving repeat sales and customer retention.