Expanding Digital Offerings Marabu North America has a strong focus on digital printing solutions, exemplified by the launch of its first digital printing equipment, The M Revo, and various high-performance inks tailored for large-format digital printing. This creates opportunities to upsell digital ink systems and accessories to existing clients investing in wide-format and digital printing technologies.

Strategic Partnerships Recent partnerships with LSINC Corporation and leadership appointments highlight Marabu’s commitment to innovation and expanded market reach. Engaging with the company’s collaborative initiatives can facilitate entry into emerging markets and co-develop tailored ink solutions for new applications.

Focus on Protective Coatings The introduction of water-based liquid laminates such as ClearShield Select and the antimicrobial additive Mara Ban CS indicates a growing demand for print and display protection, especially in applications requiring durability and safety. This presents sales opportunities in the signage, fleet graphics, and fine art markets seeking advanced protective solutions.

Sustainability Initiatives Marabu’s emphasis on water-based, environmentally friendly coatings like ClearShield Select aligns with increasing customer demand for sustainable printing solutions. Offering eco-friendly inks and laminates can enhance value propositions and appeal to environmentally conscious clients within large-format and industrial printing sectors.

Technical Support & R&D The company’s commitment to proprietary product engineering, quality control, and technical support signifies an openness to customized solutions. Sales strategies can leverage this strength by positioning premium, tailored ink and coating products for clients needing specialized, high-quality print solutions.