Electric Propulsion Synergy Leverage the recent ePropulsion partnership to position Marathon Boat Group as a go-to for electric propulsion across Grumman canoes, jons, and pontoons. Propose bundled electric drive systems, batteries, and charging options, with dealer training and marketing support to drive adoption among eco-conscious rental fleets and marinas.

Luxury Line Growth The Vanderbilt luxury pontoon line launch signals a premium market opportunity. Target high-margin customization, premium upholstery, and accessory bundles, and broaden the dealer network to support luxury sales. Cross-sell upscale options to existing lines to attract multi-product buyers.

Digital Commerce Upsell Wix eCommerce foundation offers a platform to grow online sales and dealer leads. Recommend optimizing the catalog and SEO, enabling a dealer portal, and integrating a CRM for lead management and aftersales follow up. Propose data-driven campaigns and content marketing aligned with product lines.

Channel Expansion With a small team, Marathon Boat can benefit from a formal dealer and distributor program to extend market reach. Develop recruiter and training, incentives, and a clear wholesale pricing ladder, plus support for logistics and aftersales via FedEx and third party services.

Leadership Alignment Leadership changes and growth focus suggest aligning outreach to the executive team. Target Kevin Thompson and other leadership for strategic partnerships, co marketing, and long term distribution deals; gather feedback to refine product roadmap for key markets such as recreational boats, luxury pontoons, and commercial fleets.