Integrated security Marathon positions itself as a one-stop provider for physical security, cybersecurity partnerships, and IT infrastructure. A sales opportunity exists in offering bundled security assessments and managed security services to existing clients seeking consolidated vendors.

Network modernization With expertise in structured cabling, wireless, and outside plant cabling, Marathon can target facilities undergoing upgrades or new builds. Pitch comprehensive infrastructure refresh packages to improve performance, scalability, and future-proofing for growing client networks.

Private label/partnership Strategic tech partnerships, such as the Blackpoint Cyber collaboration, suggest room to expand co-branded security offerings or managed detection and response services to MSPs and mid-market enterprises seeking integrated solutions.

SMB to mid-market focus Revenue size indicates mid-sized engagements with potential for multi-service contracts. Propose phased proposals that add security, wireless, and sound masking as a single project portfolio to maximize deal size per customer.

Digital enablement Existing tech stack across SharePoint, Salesforce, Dynamics, and cloud platforms signals readiness for data-driven sales motions. Leverage CRM-driven account planning and targeted marketing automation to identify expansion opportunities within current client base.