Market Diversification MARATHON operates in the high-demand sector of professional audio, LED lighting, and live sound equipment for the entertainment and events industries, presenting opportunities to expand into new markets such as corporate events, sports venues, and educational institutions that increasingly require sophisticated AV solutions.

Technological Adoption The company's use of advanced tech stacks like Amazon Web Services and industry-standard tools positions it well to offer integrated, scalable solutions that appeal to clients seeking cutting-edge, reliable manufacturing and distribution of AV and stage equipment.

Partnership Opportunities MARATHON’s established relationships with large clients and recent focus on high-quality, tour-ready cases and lighting suggests potential for collaborative opportunities with production companies, event organizers, and rental firms seeking trusted suppliers with consistent quality and delivery capabilities.

Growth in Manufacturing The company's manufacturing focus, combined with a rising interest in live events post-pandemic, indicates a strong sales avenue for specialized, durable equipment like stages, cases, and lighting systems tailored to a recovering entertainment industry.

Financial Expansion Potential While currently a small firm with revenue below a million, targeted outreach to similar companies with larger scale operations could unlock B2B sales channels, especially by emphasizing MARATHON's quality products, customization options, and reliability in supporting large-scale productions and events.