MARC (Market Adjustment Research Center)

Advertising ServicesMassachusetts, United States201-500 Employees

MARC (Market Adjustment Research Center) is a mid-sized advertising services firm based in Boston, Massachusetts, that specializes in marketing research. Founded in 1996, the company helps clients address marketing questions by selecting and implementing appropriate research methodologies and by ensuring the results are actionable.

Its MARC InTouch online research service provides data that is considered trustworthy and is offered at competitive prices. Over the years MARC has conducted large-scale studies including consumer segmentation, measurement of advertising campaign effectiveness, assessment of customer satisfaction, and product testing.

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