Financial scale Target large financial institutions and retailers with enterprise-grade AI video analytics and cloud-based surveillance offerings, leveraging March Networks’ existing customer base of over 1,000 financial institutions and 300+ retailers to expand share in high-ticket security deployments.

AI & cloud edge Promote Searchlight AI, long-term cloud storage, and AI-driven analytics as differentiated capabilities to modernize legacy CCTV setups for customers seeking scalable, cloud-enabled security with real-time insights and cross-functional data (POS integration, ATM security).

Partner ecosystem Leverage the global network of certified partners to co-sell and implement solutions across 70+ countries, focusing on joint go-to-market with camera vendors like Vivotek and integrators to accelerate deal velocity in new markets.

Expansion opportunities Capitalize on recent product launches (EL2 cameras, AI Search, long-term cloud storage) to upsell existing customers and target mid-sized enterprises seeking end-to-end video management, analytics, and business intelligence for operational efficiency.

Industry alignment Position as a trusted, security-focused software provider for banks and retailers by emphasizing cross-functional insights from POS and ATM integrations, offering use cases around loss prevention, customer experience, and profitability analytics to drive expansion in verticals with high security spend.