SMB Focus Target a small to mid-sized mental health care practice with 11-50 employees that may benefit from scalable employee assistance and wellness solutions, leveraging the founder’s dual role as clinician and business consultant.

EAP Synergy Position as an integrated EAP and workplace wellness partner, highlighting experience advising on employee behavior management and organizational health to complement existing clinical services.

Tech Enablement Leverage lightweight tech stack familiarity (jQuery, PHP, Google Analytics) to propose cost-effective, easily integrable tools for outcomes tracking, engagement analytics, and ROI reporting for workplace programs.

Revenue Opportunity With revenue in the 1M to 10M range and a lean team, offer scalable service packages, tiered pricing, and retainer-based consulting to expand client footprint within similar organizations.

Competitive Positioning Differentiate from larger incumbents by emphasizing personalized, clinician-led consulting and direct applicability to small teams, aiming to win business from mid-market competitors and boutique EAP providers.