SmallAgency Potential Target Marianne Campbell as a boutique advertising services firm with a nimble team. Leverage personalized, high-touch outreach to win larger retainers or retainer-plus project work that scales with their growth.

Local SF Focus Position as a partner for regional campaigns in San Francisco. Offer integrated solutions that complement their in-office operations and provide rapid deployment for local events, digital, and OOH initiatives.

TechStack Fit Highlight capabilities that align with their tech stack such as PHP-based sites, Google Tag Manager, Open Graph, and Sitelinks Search Box optimization. Propose measurement dashboards and site performance improvements to drive ROI.

Revenue Upsell With revenue in the low tens of millions, explore add-on services like analytics consulting, conversion rate optimization, and multi-channel attribution to increase client lifetime value and expand scope beyond core advertising.

Talent & Culture As a small team, emphasize scalable collaboration tools, agile project management, and rapid ideation workshops. Propose training or support packages to enhance creativity and efficiency for client campaigns.