Small College Focus Target the Marist College School of Management as a small higher education unit with a lean staff (11-50 employees) and a revenue profile under $1M, presenting scalable technology and affordable CRM/analytics solutions tailored for compact academic programs.

Technology Stack Leverage their existing toolset—Microsoft Advertising, The Trade Desk, Adobe Analytics, Adobe Creative Cloud, Power BI, Zendesk, Google Workspace, and Microsoft Teams—to position integrated marketing, analytics, and collaboration enhancements that streamline student recruitment, program marketing, and operations.

Programs & Growth Capitalize on interest in business education by aligning offerings with MBA and MPA pathways, offering marketing automation, applicant tracking, and data-driven enrollment analytics to boost graduate program enrollments and extension of continuing education partnerships.

Athletics & Events Note recent athletics and events staffing changes as potential collaboration opportunities for event management software, CRM for donor relations, and analytics to optimize program scheduling, fundraising campaigns, and community engagement.

Funding Opportunities With revenue under a million dollars, propose cost-effective, scalable solutions such as tiered licensing, cloud-based analytics, and student lifecycle management that deliver measurable ROI to justify expansion and budget increment requests.