Global Market Reach Markelytics Solutions has a strong international presence with offices across Asia, North America, the Middle East, and Europe, serving clients in over 80 markets. This extensive global footprint provides ample opportunity to upsell or cross-sell tailored market research services to multinational corporations seeking localized insights.

Diverse Service Portfolio With offerings ranging from full-service market research to data collection, analysis, and reporting, the company caters to various client needs. Business development efforts can focus on expanding relationships with existing clients by introducing specialized services such as bespoke panels or advanced data analytics.

Recent Leadership Growth Recent high-level hires, including Vice Presidents and Directors in sales, client engagement, and research, indicate a strategic focus on expanding sales channels and deepening client partnerships. This creates opportunities for sales teams to leverage new leadership to introduce innovative solutions and secure larger contracts.

Innovative Research Platforms The launch of DIY Research Platforms demonstrates an emphasis on scalable, self-service options for clients, especially those in fast-paced industries. Targeting tech-savvy companies and agencies looking for flexible insights solutions could lead to expansion through platform subscriptions or custom integrations.

Growth in Emerging Markets Markelytics's presence in diverse markets such as Africa, Asia, and the Middle East positions it well to capitalize on expanding regional demand for market research. Developing localized offerings and forming strategic partnerships in these regions could unlock new revenue streams and increase market penetration.