Global expansion Markelytics has a multi-continent footprint with offices in India, US, UAE, Singapore, and South Korea and serves clients in 80+ markets. Sales opportunity: position as a scalable global MR partner offering localized data collection and reporting across regions with strong cross-border project management.

Healthcare focus The company maintains a dedicated proprietary healthcare panel with extensive reach in North America and Europe. Sales angle: leverage healthcare depth to upsell specialized panels, healthcare market intelligence, and regulatory-compliant data collection for pharma, medtech, and payor clients.

End-to-end capabilities Services cover the full MR lifecycle from data collection to reporting, plus global project management and analysis. Growth angle: cross-sell comprehensive MR solutions to firms seeking one-stop experimentation, faster time-to-insight, and consistency across markets.

Leadership growth Recent leadership hires in product sales and client engagement, plus regional heads for Korea and NA/Europe, indicate a growth-centric go-to-market. Sales tactic: target expansion-opportunity accounts with senior relationship-building campaigns and enterprise-scale RFPs.

DIY platform momentum Earlier launch of DIY Research Platforms suggests a capability for self-serve insights alongside full-service offerings. Opportunity: explore hybrid models with mid-market clients who want scalable, configurable research solutions and tiered service levels.