Market Certitude, LLC.

Market ResearchNew Jersey, United States11-50 Employees

Market Certitude, LLC. is a marketing research and consulting firm servicing the pharmaceutical and life sciences industries for over two decades. We are the chart study experts having extracted detailed clinical information from hundreds of thousands of patient medical records covering nearly every therapeutic area and in nearly every health care setting in the US and international markets. We generate comprehensive and robust datasets that depict the sequence of therapy events from initial diagnosis to the most current period or patient visit. Each study is custom designed to ensure your research objectives are always met with certainty. Leveraging our core competency in patient chart studies, we offer innovative research design solutions that combine quantitative and qualitative data, resulting in greater insights and a better understanding of factors that drive therapy decisions and influence physician prescribing behavior. Market Certitude delivers the certainty you needed to inform your commercial strategies. Design Solutions: We offer a full range of innovative research design solutions for greater insights and decision certainty including: EXACTrak™, a patient chart research design with single or multiple study waves that is ideal for tracking patient profiles, patient share, disease profiles, sequence of therapy events, rationale for therapy selection, drug utilization characteristics, switching and discontinuation rates, and other metrics in single or multiple wave longitudinal studies. EXACTITUDE™, a dual-component design that combines behavioral and attitudinal metrics for greater insights and understanding of how physician perceptions impact prescribing patterns. An ideal solution for ATUs, message tracking, and segmentation studies, evaluating product concepts, identifying patient candidates, and linking prescribing intent with subsequent prescribing patterns, and determining alignment of strategies and impact on prescribing behavior

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