Market Certitude, LLC.
Market ResearchNew Jersey, United States11-50 Employees
Market Certitude, LLC is a market research and consulting firm based in New Jersey that has served the pharmaceutical and life sciences sectors for more than two decades. It specializes in patient chart studies, extracting clinical information from large volumes of patient records across numerous therapeutic areas and healthcare settings in the US and international markets. The company creates datasets that depict the sequence of therapy events from diagnosis to the most current patient visit, with studies designed to meet specific research objectives. By combining quantitative and qualitative data, it provides insights into the factors that drive therapy decisions and physician prescribing behavior. Its design solutions include EXACTrak, a longitudinal patient chart research approach for tracking patient profiles, therapy sequences, drug utilization, switching and discontinuation rates, and other metrics, and EXACTITUDE, which links behavioral and attitudinal metrics to prescribing patterns. Its clients in the pharmaceutical and life sciences space rely on these datasets to inform commercial strategy and research decisions.
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