Unique Value Proposition MarketEdge offers a unique software solution tailored for State and Local vendors, providing them with a competitive edge to win more deals by identifying pre-procurement opportunities aligned with their ideal customer profile.

Technology Advantage MarketEdge leverages AI to analyze and interpret the search and browsing behavior of verified government officials, enabling vendors to be the first to discover relevant opportunities and enhance their chances of successful engagements.

Strategic Geographical Location Situated in Washington, D.C., MarketEdge benefits from a prime location in close proximity to key government entities, facilitating easier access to decision-makers and potential business partners for increased sales prospects.

Growing Market Potential As a market research tool catering to government contracts, MarketEdge operates in a sector with substantial revenue potential, supported by the continuous flow of public sector procurement opportunities, making it a lucrative sales avenue for vendors.

Competitive Analysis While competing with companies of varying sizes in the market research industry, MarketEdge's niche offering and focus on State and Local vendors distinguishes it from larger players, presenting a sales opportunity through targeted positioning and personalized services.