Marketing-Accountability-Standards-Board Employee Directory

Market ResearchNew York, United States11-50 Employees

The Marketing Accountability Standards Board (MASB) operates in the market research sector with a focus on elevating the role of the chief marketing officer. It seeks to unify the profession around standards and principles that demonstrate how marketing investments contribute to revenue and profit growth, aiming to help organizations unlock new sources of business growth as the function evolves. Based in New York, MASB positions itself as a standards-driven organization that engages with a professional community to align marketing practices with measurable outcomes. The organization serves practitioners and leaders involved in marketing accountability and governance, emphasizing the linkage between marketing activity and financial performance.

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