Public Affairs Depth MRG's origin in political consulting combined with a broad public affairs and policy management offering makes it well-suited to clients needing strategic government relations, crisis communications, and policy navigation. This depth enables cross-selling to corporations, associations, and nonprofits seeking integrated advocacy and communications in Michigan and beyond. Growth opportunities include targeting public-sector and regulatory campaigns, and leveraging past charter school surveys as a reference.

Full Service Offerings MRG provides end-to-end services from PR and public affairs to survey research and crisis management. This enables bundled, multi-channel campaigns for complex initiatives, reducing vendor fragmentation for clients. Opportunity: position as a one-stop partner for policy-driven campaigns or reputational risk programs.

Data Driven Capabilities Recent activity shows experience conducting large online surveys and public opinion work. This capability supports measured campaigns, stakeholder mapping, and program evaluations. Opportunity: upsell research-backed campaigns, tracking polls, and impact reporting for education, government, and corporate clients.

Michigan Focus Based in Lansing and positioned as Michigan's premier communications and public affairs firm, MRG has deep local relationships and policy insight. This makes it well-suited to win state and regional accounts and potentially expand to nearby markets with an established Michigan-first approach. Opportunity: target Michigan-based associations, universities, and government agencies; explore selective expansion partnerships.

Leadership & Scale The appointment of Jenell Leonard as VP of Public Affairs signals an investment in expanding public affairs leadership and winning more policy engagements. With a revenue range of 100-250 million and a mid-sized team, MRG can handle larger accounts while maintaining personalized service. Opportunity: pursue mid-to-large clients seeking experienced public affairs teams with political and policy acumen.