Community Partnerships Markquart Toyota has active local community involvement, including partnering with Toys for Tots. This presents opportunities to co-brand charitable campaigns and events that drive showroom traffic and collect qualified leads. Propose joint drives, sponsorships, and volunteer-based programs to deepen engagement with local consumers and businesses.

Fleet and SMB The dealership serves a small to mid-size workforce and could capture local business vehicle needs through a formal fleet program and employee purchase program. Offer fleet pricing, maintenance packages, and easy re-order processes; cross-sell Toyota Certified Used vehicles for fleet turnover and service contracts to increase lifetime value. Target local business associations for introductions and referrals.

Service Retention A state-of-the-art service facility with Toyota certified service supports recurring revenue through maintenance plans, prepaid oil changes, tires, brakes, and warranties. Develop service loyalty programs, bundled packages, and OEM-approved accessories to boost retention and service-driven upsells. Promote service via digital channels and targeted offers to existing vehicle owners.

Used Vehicle Upsell Markquart offers preowned and Toyota Certified Used vehicles, appealing to buyers seeking quality and warranties. Target lease returns, trade-ins, and first-time buyers with competitive financing and certification messaging. Build a robust online-to-in-store funnel for used inventory and prompt trade-in evaluations.

Digital Marketing The tech stack includes Google Call Conversion Tracking, Google Analytics, TrackJS, and more, indicating strong digital lead capture. There is an opportunity to optimize inbound funnel with enhanced PPC, SEO, retargeting, and CRM integration, plus appointment scheduling for sales and service. Develop playbooks for rapid follow-up on showroom and service inquiries.