Strategic group Leverage Marriott IndyPlace’s position as a multi-brand collection connected to the Indiana Convention Center to cross-sell packages across JW Marriott Indianapolis, Indianapolis Marriott Downtown, Courtyard, SpringHill Suites, and Fairfield Inn & Suites Indianapolis Downtown for large convention and meeting exposure.

Catering leadership Target Jennifer Hanna’s network and past leadership in catering sales to introduce premium catering partnerships, event experiences, and expedited RFP responses for high-budget conferences and corporate events.

Convention-centric demand Capitalize on proximity to the Indiana Convention Center by offering bundled meeting spaces, scalable room blocks, and hybrid event solutions to organizations planning large conventions, trade shows, and multi-day conferences.

Tech-driven outreach Utilize the current technology stack (advertising platforms, data analytics, and marketing automation) to refine target lists, personalize outreach, and measure campaign impact aimed at event organizers and corporate travel buyers.

Mid-market focus Position Marriott IndyPlace as a versatile, mid-market hospitality solution with diverse price points and flexible meeting spaces to win competitive RFPs against nearby brands like Le Meridien, Westin, and Omni in corporate and association segments.