Local coffee niche Target local businesses and campuses near Des Moines to promote satellite coffee services for events and office mornings, leveraging Mars Cafe's proximity to Drake University and community-focused branding.

Event driven sales Offer banquet and corporate catering packages featuring specialty pour-over coffee, loose leaf tea, and daytime beverage service to capture 100+ person events and campus activities.

Small business growth Position Mars Cafe as a scalable coffee and beverage partner for local venues, with options for ongoing office coffee service and branded catering to drive recurring revenue beyond in-store sales.

Digital engagement Leverage existing tech stack (WordPress, Google Analytics, social channels) to run targeted local campaigns, menu showcases, and event promotions to increase foot traffic and orders.

Premium offerings Highlight Kickapoo Coffee and Gung Fu tea as premium, locally sourced options to attract discerning customers and corporate clients seeking high-quality beverage experiences.