Market Presence Target Western U.S. paint and hardware retailers and mass merchants where Marten Associates already operates to expand supplier representation and exclusive product allocations.

Experience Advantage Leverage five decades of industry knowledge to position as the go-to sales partner for manufacturers seeking distribution in paint stores, hardware outlets, and building material centers.

Strategic Partnerships Expand partnerships with manufacturers seeking access across multiple channel types (paint, hardware, home centers) to maximize shelf presence and cross-category upsell opportunities.

Digital Enablement Utilize current tech stack (Cloud CDN, Wix eCommerce, Microsoft 365) to accelerate onboarding, contract execution, and real-time reporting for suppliers and retailers.

Scale with Lean Team With a small team, emphasize high-impact, service-driven outreach to select regions and product categories where concentration of retailers and builders is strongest.