Partnership Growth Martin House already collaborates with brands such as HARIBO, Yorkshire Garden Centres and High Street TV. There is significant potential to scale partnerships with national and regional brands for cause marketing, product donations, and employee engagement programs. Develop sponsor packages for flagship initiatives and events, and explore co-branded campaigns that boost brand awareness and donor acquisition.

Fundraising Expansion The hospice has a strong fundraising track record, including major refurbishment appeals and high profile events like the Dragon Boat Race. Opportunities exist to broaden the portfolio with additional corporate challenge events, digital giving drives, and matched-funding campaigns, supported by ready-to-use case studies showing impact for sponsors.

Regional Collaboration Serving West, North and East Yorkshire, Martin House can deepen collaborations with local businesses, NHS partners and community organisations to extend respite care, hospital support and in-home services. Explore procurement partnerships for palliative care programs and joint marketing to expand regional donor pipelines.

Digital Fundraising There is potential to optimize donor management, marketing automation and secure hosting by partnering with technology providers. Propose solutions for website modernization, CRM integration, fundraising analytics and digital campaigns to improve donor retention and conversion.

Retail Partnerships Retail operations already generate notable revenue and present an avenue for growth through new store partners, online merchandise, seasonal campaigns and product licensing. Consider co-branded merchandise programs with partners and enhanced in-store fundraising experiences to increase donor engagement.