Growing IT footprint Target data centers, IT and networking providers, and telecom operators leveraging standard to custom racks and cooling solutions to expand capacity and improve reliability.

Customizable racks Leverage their capability to provide standard, modified standard, and custom racks and power/cooling solutions to upsell configuration services, accessories, and retrofit projects.

Mid-market sweet spot With 11-50 employees and revenue in the 25-50 million range, pursue mid-market data center integrators and OEMs seeking scalable, high-quality enclosures and security features.

Industry breadth Cross-sell into verticals like Medical, Broadcast/AV, and OEMs that require robust IT infrastructure, modularity, and secure racks for growth and compliance.

Digital readiness Utilize their tech stack and analytics footprint to deploy targeted digital campaigns, case studies, and ROI-focused content that demonstrates performance gains from advanced racks and cooling.