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Insights

Affordable Automation Leverage AutomationDirect’s low-price leadership and large stocked inventory to position cross-sell opportunities for complementary automation components and bundles that fit customer budgets and accelerate project timelines.

Expansion Momentum Target customers interested in recent product launches such as IronHorse ACM Series AC drives and RECOM power supplies to propose upgraded motor control, power, and protection solutions that align with the latest efficiency standards.

Partnership Opportunities Capitalize on the Fibox enclosures partnership and new specialty modules to offer integrated enclosure-ready control solutions, expanding the addressable market for rugged, compact, and customizable control panels.

Digital LMS Emphasize AutomationDirect’s rich technical library and content ecosystem to prospect for training, design assistance, and post-sale support services, enhancing perceived value and reducing onboarding friction for customers adopting new technologies.

Technology Stack Fit Highlight compatibility with established tech stack tools (SOLIDWORKS, Jira, GitLab, Azure, Splunk) to align with design, project tracking, and data analytics workflows, enabling sales to tailor solutions for mid- to large-scale automation integrators.

Similar companies to AutomationDirect

AutomationDirect Tech Stack

AutomationDirect uses 8 technology products and services including SOLIDWORKS, Osano, MongoDB, and more. Explore AutomationDirect's tech stack below.

Media & News

AutomationDirect's Email Address Formats

AutomationDirect uses at least 4 email formats:
AutomationDirect Email FormatsExamplePercentage
FLast@automationdirect.comJDoe@automationdirect.com
95%
First.Last@automationdirect.comJohn.Doe@automationdirect.com
3%
LFirst@automationdirect.comDJohn@automationdirect.com
1%
First@automationdirect.comJohn@automationdirect.com
1%

Frequently Asked Questions

What is AutomationDirect's phone number?

Minus sign iconPlus sign icon You can contact AutomationDirect's main corporate office by phone at
+1-770-889-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AutomationDirect's official website and social media links?

Minus sign iconPlus sign iconAutomationDirect's official website is automationdirect.com and has social profiles on LinkedIn.

How much revenue does AutomationDirect generate?

Minus sign iconPlus sign icon As of September 2026, AutomationDirect's annual revenue is estimated to be $100M - $250M.

What is AutomationDirect's SIC code and NAICS code?

Minus sign iconPlus sign iconAutomationDirect's SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 3339 - Other General Purpose Machinery Manufacturing.

How many employees does AutomationDirect have currently?

Minus sign iconPlus sign iconAs of September 2026, AutomationDirect has approximately 311 employees across 4 continents, including North America, Africa and Asia. Key team members include Chief Financial Officer: C. S., President Chief Executive Officer Corporate Secretary Chief Finanacial Officer: T. H. and President: P. F. Explore AutomationDirect's employee directory with LeadIQ.

What industry does AutomationDirect belong to?

Minus sign iconPlus sign iconAutomationDirect operates in the Automation Machinery Manufacturing industry.

What technology does AutomationDirect use?

Minus sign iconPlus sign iconAutomationDirect's tech stack includes SOLIDWORKS, Osano, MongoDB, Atlassian Jira, GitLab, Splunk, Cisco and Microsoft Azure.

What is AutomationDirect's email format?

Minus sign iconPlus sign iconAutomationDirect's email format typically follows the pattern of FLast@automationdirect.com. Find more AutomationDirect email formats with LeadIQ.

When was AutomationDirect founded?

Minus sign iconPlus sign iconAutomationDirect was founded in 1994.
AutomationDirect logo

AutomationDirect

Automation Machinery ManufacturingGeorgia, United States201-500 Employees

AutomationDirect operates in the automation machinery manufacturing sector as a distributor of thousands of industrial automation products for electrical control systems. The company is based in Cumming, Georgia, and has been in business since 1994. Its product range includes PLCs, operator interfaces, AC drives, motors, sensors, motor controls, and enclosures, with an emphasis on stocking a large portion of items to support fast fulfillment. An automated fulfillment process yields an order accuracy rate of 99.98%, and most products are eligible for a 30-day money-back guarantee; orders over $49 ship free. Its customer base comprises professionals in industrial automation and control who rely on a broad catalog and access to technical information, supplemented by a library of articles, eBooks, whitepapers, and blogs. In 2025, AutomationDirect announced a strategic partnership with Fiboxusa to broaden access to Fibox MNX and TEMPO enclosures through the distributor.

Section iconCompany Overview

Phone number
+1-770-889-****
Website
automationdirect.com
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
3339 - Other General Purpose Machinery Manufacturing
Founded
1994
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $100M - $250M

    AutomationDirect's revenue is estimated to be in the range of $100M - $250M

Company Leadership

  • Chief Financial Officer at AutomationDirect
    C. S.
    Chief Financial Officer
    Mobile Phone
  • President Chief Executive Officer Corporate Secretary Chief Finanacial Officer at AutomationDirect
    T. H.
    President Chief Executive Officer Corporate Secretary Chief Finanacial Officer
    Mobile Phone
  • President at AutomationDirect
    P. F.
    President
    Mobile Phone
  • Managing Director at AutomationDirect
    B. S.
    Managing Director
    Mobile Phone
  • Chairman at AutomationDirect
    S. K.
    Chairman
    Mobile Phone

Employee Directory

  • Owner at AutomationDirect
    T. H.
    Owner
    Mobile Phone
  • President Chief Executive Officer Corporate Secretary Chief Finanacial Officer at AutomationDirect
    T. H.
    President Chief Executive Officer Corporate Secretary Chief Finanacial Officer
    Mobile Phone
  • Controller at AutomationDirect
    D. G.
    Controller
    Mobile Phone
  • Director - Marketing at AutomationDirect
    T. C.
    Director - Marketing
    Mobile Phone
  • Manager at AutomationDirect
    D. C.
    Manager
    Mobile Phone

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