Insights

Growing Product Portfolio AutomationDirect continues to expand its product offerings with recent launches of surge protective devices, water valves, specialty modules, and stepper drives, presenting multiple cross-selling opportunities across different automation components.

Focus on Outdoor Resilience The introduction of outdoor-rated surge protection devices indicates a growing market segment for rugged industrial solutions, opening avenues to target clients with outdoor or harsh environment automation needs.

Competitive Pricing Strategy With a focus on low prices enabled by their efficient business model and stocked inventory, AutomationDirect appeals to price-sensitive customers seeking reliable automation products, making it ideal for value-focused sales campaigns.

Expanding Customer Resources Their extensive informational content and active social media engagement demonstrate a commitment to customer education and relationship-building, which can be leveraged to develop targeted outreach and support initiatives.

Leveraging Technology Stack Utilizing advanced platforms like Salesforce and Elasticsearch indicates a strong digital infrastructure, enabling personalized marketing and efficient lead management, ideal for engaging industrial automation clients.

AutomationDirect Tech Stack

AutomationDirect uses 8 technology products and services including Force.com (Salesforce), Atlassian Jira, pdfmake, and more. Explore AutomationDirect's tech stack below.

  • Force.com (Salesforce)
    Customer Relationship Management
  • Atlassian Jira
    Issue Trackers
  • pdfmake
    Javascript Libraries
  • Windows 11
    Operating Systems
  • C
    Programming Languages
  • Elasticsearch
    Search Engines
  • Google
    Search Engines
  • Onsen UI
    Software Development

Media & News

AutomationDirect's Email Address Formats

AutomationDirect uses at least 1 format(s):
AutomationDirect Email FormatsExamplePercentage
FLast@automationdirect.comJDoe@automationdirect.com
94%
First.Last@automationdirect.comJohn.Doe@automationdirect.com
4%
LFirst@automationdirect.comDJohn@automationdirect.com
1%
First@automationdirect.comJohn@automationdirect.com
1%

Frequently Asked Questions

Where is AutomationDirect's headquarters located?

Minus sign iconPlus sign icon
AutomationDirect's main headquarters is located at 3505 Hutchinson Road Cumming, Georgia 30040 United States. The company has employees across 3 continents, including North AmericaAfricaEurope.

What is AutomationDirect's phone number?

Minus sign iconPlus sign icon
You can contact AutomationDirect's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AutomationDirect's official website and social media links?

Minus sign iconPlus sign icon
AutomationDirect's official website is automationdirect.com and has social profiles on LinkedIn.

How much revenue does AutomationDirect generate?

Minus sign iconPlus sign icon
As of March 2026, AutomationDirect's annual revenue is estimated to be $140M.

What is AutomationDirect's SIC code NAICS code?

Minus sign iconPlus sign icon
AutomationDirect's SIC code is 3569 - General Industrial Machinery and Equipment, Not Elsewhere Classified NAICS code is 3339 - Other General Purpose Machinery Manufacturing.

How many employees does AutomationDirect have currently?

Minus sign iconPlus sign icon
As of March 2026, AutomationDirect has approximately 307 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Cfo: C. F.Chief Financial Officer: C. S.President Chief Executive Officer Corporate Secretary Chief Finanacial Officer: T. H.. Explore AutomationDirect's employee directory with LeadIQ.

What industry does AutomationDirect belong to?

Minus sign iconPlus sign icon
AutomationDirect operates in the Automation Machinery Manufacturing industry.

What technology does AutomationDirect use?

Minus sign iconPlus sign icon
AutomationDirect's tech stack includes Force.com (Salesforce)Atlassian JirapdfmakeWindows 11CElasticsearchGoogleOnsen UI.

What is AutomationDirect's email format?

Minus sign iconPlus sign icon
AutomationDirect's email format typically follows the pattern of FLast@automationdirect.com. Find more AutomationDirect email formats with LeadIQ.

When was AutomationDirect founded?

Minus sign iconPlus sign icon
AutomationDirect was founded in 1994.

AutomationDirect

Automation Machinery ManufacturingGeorgia, United States201-500 Employees

In business since 1994, AutomationDirect is a distributor offering thousands of industrial automation products for electrical control systems, including PLCs, operator interfaces, AC drives, motors, stepper systems, sensors, motor controls, enclosures and more. Our prices are typically well below the list price of more traditional automation companies because of their business model and focus on efficiency and the majority of our products are stocked. Once the purchase is made, our automated facility has an order accuracy of 99.98% and we do offer a 30-day money back guarantee on most products for any last-minute changes customers may need. Also, orders over $49 ship free of charge. For more information, contact them at 800-633-0405 or visit www.automationdirect.com.

We strive not only to be a one-stop shop for products but also for valuable information. Our library site has tons of informative content including articles, eBooks, whitepapers, app stories, blogs, newsletters, and supplier profiles. Plus our social sites keep us closely connected to our customers and are where we often promote fun contests and product giveaways.

Section iconCompany Overview

Headquarters
3505 Hutchinson Road Cumming, Georgia 30040 United States
Phone number
SIC Code
3569 - General Industrial Machinery and Equipment, Not Elsewhere Classified
NAICS Code
3339 - Other General Purpose Machinery Manufacturing
Founded
1994
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    AutomationDirect's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    AutomationDirect's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.