Insights

Niche Craft Audience Target Mary Maxim’s dedicated maker community with exclusive yarns and DIY kits, emphasizing heritage, family-owned values, and handcraft empowerment to drive engagement and repeat purchases.

Legacy Brand Leverage the 60-year-plus history and fourth-generation leadership to position partnerships and limited-edition collaborations that appeal to loyal customers seeking trusted quality.

Omni‑Channel Readiness Capitalize on their tech stack (Shopify, WordPress, Google Ads, LiveChat, multiple payment options) to offer cross-sell bundles, prepaid gift sets, and dropship or regional promotions to boost average order value.

Video and Education Expand engagement through how-to videos and yarn/kit tutorials that align with their existing “How To” content, creating upsell paths for premium yarns and exclusive patterns.

Global Sourcing Advantage Highlight the global merchandising mandate to position sourcing partnerships, limited-run exclusives, and seasonal collections that attract new customers while preserving the Mary Maxim exclusive yarns portfolio.

Similar companies to Mary Maxim

Mary Maxim Tech Stack

Mary Maxim uses 8 technology products and services including Google Ads, Crazy Egg, WordPress, and more. Explore Mary Maxim's tech stack below.

Mary Maxim's Email Address Formats

Mary Maxim uses at least 4 email formats:
Mary Maxim Email FormatsExamplePercentage
First@marymaxim.comJohn@marymaxim.com
77%
FLast@marymaxim.comJDoe@marymaxim.com
10%
Last@marymaxim.comDoe@marymaxim.com
10%
FirstL@marymaxim.comJohnD@marymaxim.com
3%

Frequently Asked Questions

What is Mary Maxim's phone number?

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You can contact Mary Maxim's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mary Maxim's official website and social media links?

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Mary Maxim's official website is marymaxim.com and has social profiles on LinkedIn.

How much revenue does Mary Maxim generate?

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As of October 2026, Mary Maxim's annual revenue is estimated to be <$1M.

What is Mary Maxim's SIC code and NAICS code?

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Mary Maxim's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Mary Maxim have currently?

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As of October 2026, Mary Maxim has approximately 45 employees across 3 continents, including North America, Europe and Oceania. Key team members include Sr. V.P. / Cfo: R. E., Plant Manager: B. H. and Merchandising Manager: D. J. Explore Mary Maxim's employee directory with LeadIQ.

What industry does Mary Maxim belong to?

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Mary Maxim operates in the Retail Art Supplies industry.

What technology does Mary Maxim use?

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Mary Maxim's tech stack includes Google Ads, Crazy Egg, WordPress, Shopify, LiveChat, Amazon Pay, Apple Pay and Google Pay.

What is Mary Maxim's email format?

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Mary Maxim's email format typically follows the pattern of First@marymaxim.com. Find more Mary Maxim email formats with LeadIQ.

When was Mary Maxim founded?

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Mary Maxim was founded in 1963.
Mary Maxim logo

Mary Maxim

Retail Art SuppliesMichigan, United States11-50 Employees

Mary Maxim operates as a retail supplier focused on yarns, needlework, and craft kits, curating exclusive products sourced worldwide to support handcraft projects. The company notes that making by hand brings personal satisfaction and a sense of accomplishment, and it aims to help people explore their creativity through its offerings. It remains a family-owned business led by Rusty McPhedrain, with the fourth generation increasingly involved in guiding the organization.

Based in Port Huron, Michigan, Mary Maxim sits in the retail art supplies sector, serving crafters with exclusive yarns, needlework, and maker kits. The business traces its roots to the 1930s when founders Willard and Olive McPhedrain began selling spinning wheels and developing yarn ranges, and it continues to seek unique products for customers. In 2019 the company released the Sweet Treat Cowl as an exclusive pattern, reflecting ongoing development of patterns and instructional content for customers.

Section iconCompany Overview

Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
4539 - Other Miscellaneous Store Retailers
Founded
1963
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Mary Maxim's revenue is estimated to be in the range of <$1M

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