Premium brand reach Target luxury automotive channels and affinity partners in the US, Canada, and Latin America to expand Maserati North America's dealer network and drive premium vehicle enrollments through exclusive events and concierge programs.

High-end events Leverage participation in elite gatherings like Pebble Beach Concours d'Elegance to generate brand visibility, collect qualified leads, and nurture prospects for limited and new model introductions.

Digital engagement Capitalize on existing tech stack (Google Tag Manager, Analytics, Facebook Pixel, SiteCatalyst) to retarget site visitors, nurture showroom leads, and optimize campaigns for high-intent luxury buyers.

Regional growth Focus on expanding the U.S. and Latin American markets with localized campaigns, dealer incentives, and test-drive events to convert inquiries into showroom visits and sales.

Financial potential With a revenue range of 25–50 million, Privilege programs, financing partnerships, and corporate fleets could be explored to diversify revenue streams and boost unit sales through targeted offers.