Luxury Italian Brand Maserati is an exclusive Italian automotive brand known for elegance, emotional style, and performance, providing a unique selling proposition to affluent customers seeking luxury and sophistication in their vehicles.

Global Market Leadership Maserati North America holds the position of the global market leader for the iconic Trident marque, indicating a strong brand presence and potential for cross-selling opportunities within the U.S., Canada, and Latin America markets.

Strategic Dealer Network With an expansive dealer network across the U.S., Canada, and Latin America, Maserati has a strong distribution channel that can be leveraged for expanding market reach, customer engagement, and driving sales growth.

Technologically Advanced Utilizing a robust tech stack including Google Analytics, Java, and Facebook among others, Maserati demonstrates a commitment to leveraging technology for data-driven marketing strategies, customer engagement, and optimizing the sales process.

Competitive Positioning Positioned among key luxury automotive brands like Porsche, Audi, and Lexus, Maserati's distinct blend of luxury, sportiness, and performance offers a competitive edge to tap into a discerning market segment seeking a unique driving experience.