Talent Driven Growth Maslon is actively expanding its practice with multiple partner-level hires across litigation, corporate & securities, and real estate, signaling capacity for larger engagements and broader client service. This growth creates opportunities to introduce complementary services such as e-discovery support, IP strategy for technology clients, corporate investigations, and cross-disciplinary transactional work to existing and prospective clients.

DEI Pro Bono The firm shows a strong commitment to pro bono work and DEI through the new Public Interest/DEI Counsel hire and ongoing pro bono program administration. This positioning offers opportunities to align with CSR-focused clients, provide scalable legal-tech workflow solutions for pro bono initiatives, and advise corporate clients on ESG and social impact considerations.

Tech Enablement Maslon's tech stack includes Microsoft Azure, Windows Server, VMware, and ASP.NET, indicating a modern, secure operating model. This creates sales opportunities for cybersecurity, data privacy and eDiscovery services, as well as technology-enabled legal solutions that enhance risk management and client compliance.

Cross Sell Potential With broad practice areas in Corporate & Securities, Financial Services, IP & Media, Mergers & Acquisitions, Tax, Real Estate, Employment, and Investigations, Maslon can cross-sell to existing clients and attract new ones by offering targeted services such as regulatory compliance programs, cross-border transactions support, IP protection strategies, and sophisticated litigation capabilities.

National Reach Maslon serves Minnesota with national recognition and a growing footprint, appealing to clients with multi-state or national needs. A sales approach can focus on cross-market opportunities, multi-jurisdictional matters, and partnerships with clients expanding beyond Minnesota, including industry sectors where Maslon already demonstrates strength.