Marketing Optimization Capitalize on existing Google Ads conversion tracking by implementing a full-funnel marketing playbook across search and display to generate more qualified leads in farming equipment and related services while improving efficiency and reducing cost per acquisition.

Platform Modernization Leverage the current SilverStripe CMS and Progressive Web App setup to build a robust online catalog and dealer portal with self-serve quotes and online booking for maintenance, improving conversion, cross-sell opportunities, and customer retention.

Security Enhancement Strengthen customer trust and compliance by expanding security measures, continuing bot protection, secure headers, and reliable content delivery for inquiries, ecommerce activities, or service bookings.

Performance Hosting Evaluate the hosting stack around Microsoft IIS and consider scalable cloud hosting and streamlined deployment pipelines to boost site performance and accelerate feature delivery.

Partnership Opportunities Explore collaborations with equipment manufacturers and financing providers to offer bundled equipment, service contracts, and flexible payment options, creating new sales channels and improving customer loyalty.