Expanding product offerings Masque Publishing offers premium games at great prices for PC & Mac. Leveraging this diverse catalog, there are potential upselling opportunities to introduce exclusive club memberships or limited-edition game bundles to loyal customers.

Competitive differentiation With a focus on providing free trials and discounts through Club Masque Gold, Masque Publishing stands out in the market. Sales teams can emphasize these value-added services to attract customers looking for cost-effective gaming solutions.

Targeting niche markets By harnessing technology tools like Google Hosted Libraries, Masque Publishing can identify niche gaming communities or genres with high engagement potential. Sales professionals can tailor personalized marketing campaigns to target these specific audiences effectively.

Diversifying revenue streams Despite revenue being in the $0 - 10M range, there exists room for growth by introducing in-app purchases, ad placements, or partnering with third-party developers for co-branded games. Diversifying revenue streams can expedite sales growth for Masque Publishing.

Strategic partnerships Collaborating with companies like UPS or Facebook, as part of their tech stack, presents opportunities for cross-promotions or co-marketing initiatives. By leveraging these partnerships, Masque Publishing can reach a broader audience and drive sales through targeted campaigns.