Established Market Presence Massey Yacht Sales has a longstanding reputation since 1977 as one of Florida’s most respected yacht dealers, providing opportunities to leverage their brand recognition and trusted status to attract repeat and referral clients.

Diverse Yacht Inventory With access to a wide range of new and pre-owned sail and power yachts, including brands like Catalina, Hunter, Island Packet, Eastern Powerboats, and Mariner Trawlers, there is potential to target different customer segments based on their specific yacht preferences.

Regional Focus Located in St. Petersburg, Florida, Massey Yacht Sales practices a regional approach which offers targeted sales opportunities within Florida’s affluent boating community, especially among sailboat enthusiasts and luxury yacht buyers in the area.

Digital Engagement With an active website utilizing modern tools such as Google Maps and SEO strategies, there is room to enhance digital marketing and lead generation efforts by expanding online outreach and engagement to attract a broader customer base.

Growth Potential Operating with a revenue range of up to ten million dollars and a small but dedicated team, Massey Yacht Sales can benefit from strategic partnerships, expanded marketing initiatives, and targeted outreach to increase sales volume and market penetration in the luxury yacht segment.