Expanding Consumer Reach MasterCare's pioneering approach of selling long-term care insurance directly to consumers online has resulted in rapid growth, with a third of new sales coming through this channel, indicating a significant opportunity to target digital-savvy individuals seeking LTC coverage.

Strong Channel Diversification The company's strategic relationships with financial services firms and its exclusive focus on employer and association benefit programs create multiple touchpoints for cross-selling additional insurance products or expanding existing LTC offerings to a broader network.

Leveraging Technology With proprietary online and telephonic enrollment capabilities supported by a modern tech stack, MasterCare is well-positioned to streamline sales processes, enhance customer engagement, and target tech-enabled segments interested in easy-to-access LTC solutions.

Mid-Sized Market Presence Operating with an annual revenue ranging from $25 million to $50 million and a focused employee base, MasterCare maintains a competitive position among larger care providers, offering tailored services that can be appealing to niche markets or specific client segments.

Opportunities for Growth Given the company’s specialization in long-term care insurance and its modernized distribution channels, there are substantial opportunities to upsell complementary products like health or retirement plans, especially within its existing corporate and broker networks.