Direct consumer channel MasterCare leads with a strong direct-to-consumer LTC insurance channel, representing a third of new sales. This highlights opportunities to partner on digital enrollment strategies, content marketing collaboration, and co-branded online advertising to accelerate consumer acquisition.

Strategic relationships As an internal LTC resource for other financial services firms, MasterCare has established B2B leverage and backroom capabilities. Sales opportunities exist in white-label partnerships, embedded LTC solutions within advisor platforms, and referral-based collaboration with fintech and insurance providers.

Employer and associations With over 330 inforce employer and association clients, there is a sizable channel for workplace LTC programs. Potential growth through benefit brokers, employer-sponsored enrollment, and telephonic/online enrollment capabilities to expand workplace coverage.

Growth-ready tech The tech stack shows modernization for online enrollment and digital engagement, suggesting opportunities to integrate with CRM systems, marketing automation, and data analytics to track conversions, improve onboarding, and tailor employer and consumer outreach.

Financial profile Revenue range of 25 to 50 million places MasterCare as a mid-market LTC insurer with potential for scalable partnerships, cross-sell with existing employer clients, and carrier-level collaborations that can broaden distribution through strategic investments and joint marketing.