International Dealership Growth Actionable sales opportunity by leveraging the Turks and Caicos authorized dealer to expand international reach. Coordinate cross sell programs that pair Crest and Balise pontoons with MasterCraft performance boats, targeting marinas, charter fleets, and affluent buyers in the Caribbean and Latin markets with localized marketing and after sales support.

Pontoon Growth Drive Pontoon segment expansion under Chip Gerlach creates a pathway to broaden the customer base. Develop cross sell campaigns that introduce pontoon buyers to premium MasterCraft models, complemented by dealer incentives, targeted events, and bundled accessory offers.

X23 Launch Momentum X23 launch momentum presents a sales trigger. Drive demand with trade in and upgrade promotions, dealer demo days for the refreshed model, and marketing aligned with family oriented and female focused initiatives to widen appeal.

Brand Engagement Brand engagement programs fuel demand generation. Use Let Her Rip and Rule the Water Tour to generate qualified leads, improve brand affinity, and create experiential content for sales teams; ensure strong dealer participation and follow up with regional campaigns.

Digital Selling Data driven selling powered by a robust digital stack. Leverage analytics, optimization, live chat and video channels for lead capture and nurturing; implement lead scoring, CRM integration and dealer facing campaigns to accelerate the sales pipeline across X23, pontoon, and performance boat opportunities.