Insights

Market Exit Opportunity Masters Home Improvement exited the Australian market in 2016 after operating 63 stores, signaling potential opportunities to win back share or target legacy customer segments that previously engaged with the brand.

Mid Market Potential With estimated revenue between 50 million and 100 million and a workforce of 5,001 to 10,000, there is a sizeable mid-market footprint to target for distribution partnerships, supplier negotiations, or B2B solutions.

Tech Stack Fit Current technology usage includes Optimizely, AWS, AEM, AngularJS and analytics tools, indicating openness to modern digital commerce and marketing platforms; potential for upsell of cloud, optimization, and analytics services.

Competitive Benchmarking At a glance, comparable players include Bunnings and PlaceMakers; opportunities exist to tailor value propositions around supply chain efficiency, omnichannel capabilities, and competitive pricing analytics to win a similar customer base.

Sustainability & Local Demand As a former national home improvement retailer, there may be renewed interest in sustainable product assortments, local supplier partnerships, and DIY project trends, offering opportunities in green products, training, and loyalty programs to re-engage the market.

Similar companies to Masters Home Improvement

Masters Home Improvement Tech Stack

Masters Home Improvement uses 8 technology products and services including Optimizely, Amazon Web Services, Adobe Experience Manager, and more. Explore Masters Home Improvement's tech stack below.

Masters Home Improvement's Email Address Formats

Masters Home Improvement uses at least 2 email formats:
Masters Home Improvement Email FormatsExamplePercentage
FLast@masters.com.auJDoe@masters.com.au
59%
First.Last@masters.com.auJohn.Doe@masters.com.au
41%

Frequently Asked Questions

What is Masters Home Improvement's official website and social media links?

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Masters Home Improvement's official website is masters.com.au and has social profiles on LinkedIn.

How much revenue does Masters Home Improvement generate?

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As of August 2026, Masters Home Improvement's annual revenue is estimated to be $50M - $100M.

What is Masters Home Improvement's SIC code and NAICS code?

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Masters Home Improvement's SIC code is 5032 - Brick, Stone, and Related Construction Materials and NAICS code is 44-45 - Retail Trade.

How many employees does Masters Home Improvement have currently?

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As of August 2026, Masters Home Improvement has approximately 5K employees across 5 continents, including Oceania, North America and Europe. Key team members include Chief Executive Officer: P. C., Owner-Operator: I. A. and Owner: V. Á. Explore Masters Home Improvement's employee directory with LeadIQ.

What industry does Masters Home Improvement belong to?

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Masters Home Improvement operates in the Retail industry.

What technology does Masters Home Improvement use?

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Masters Home Improvement's tech stack includes Optimizely, Amazon Web Services, Adobe Experience Manager, AngularJS, Boomerang, Modernizr, X-XSS-Protection and Google Analytics.

What is Masters Home Improvement's email format?

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Masters Home Improvement's email format typically follows the pattern of FLast@masters.com.au. Find more Masters Home Improvement email formats with LeadIQ.

When was Masters Home Improvement founded?

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Masters Home Improvement was founded in 2009.
Masters Home Improvement logo

Masters Home Improvement

Retail5001-10000 Employees

Masters Home Improvement operated in the Australian retail sector as a joint venture between Woolworths Limited and the US home improvement chain Lowes, established in January 2009. The business expanded to 63 large-format stores nationwide and offered a transactional website supporting delivery or Click & Collect before all stores were closed in December 2016 as the partners exited the Australian market. Based in Australia, the venture targeted consumers seeking home improvement products through a dedicated retail network and online platform. The industry positioning reflected a convergence of traditional large-format hardware retail with e-commerce capabilities, though the venture ultimately ceased operations in the country. A notable recent development was the full closure of all stores in December 2016 as part of the market exit.” } }{ } }{ } } }{ } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }

Section iconCompany Overview

SIC Code
5032 - Brick, Stone, and Related Construction Materials
NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
5001-10000

Section iconFunding & Financials

  • $50M - $100M

    Masters Home Improvement's revenue is estimated to be in the range of $50M - $100M

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