Human-centered IT Matrix emphasizes people over technology, highlighting potential for services tailored to customer and employee experience improvements, security, and reliable IT support that enhances organizational success.

Growth momentum Recent leadership additions in sales and marketing and the launch of the Matrix Partner Referral Network indicate a focus on expanding market reach, partner ecosystems, and cross-sell opportunities.

Security emphasis Multiple security initiatives and partnerships, including MiProtection and Arctic Wolf collaboration, point to ongoing demand for managed security, threat monitoring, and compliance for SMBs.

SMB focus With a reported revenue range of 50M-100M and a client base of over 1,000 businesses and schools, there is strong opportunity to upsell managed services, cybersecurity, and unified communications to mid-market organizations.

Strategic tech stack Existing engagements with Fortinet, VMware ESXi, Mitel, Cisco-related e-learning, and collaboration tools suggest cross-sell opportunities in networking, virtualization, VOIP/UCaaS, and modern IT infrastructure modernizations.