Insights

Iconic Brand Portfolio Mattel's extensive portfolio includes globally recognized brands like Barbie, Hot Wheels, Fisher-Price, and American Girl, providing multiple cross-selling and licensing opportunities across various entertainment and merchandise categories.

Emerging Market Presence With regional operations across key areas such as China, Australia, Southeast Asia, and India, there are strategic opportunities to tailor product offerings and expand distribution channels in fast-growing markets.

Innovative Collaborations Recent partnerships with brands like Viktor & Rolf and collaborative launches such as the Hot Wheels Anime Series highlight potential for co-branded product development targeting niche collector communities.

Digital and Engagement Growth Mattel's activity in launching interactive games like 'Mattel Match' and hosting fan festivals such as Barbie Dream Fest showcase avenues for digital marketing and experiential campaigns to boost brand engagement.

Competitive and Market Trends While Pop Mart's rapid growth and doll craze suggest competitive pressure, this indicates opportunities to develop innovative, collector-focused or animated series-based products to capture emerging consumer interests.

Similar companies to Mattel Australia & New Zealand

Mattel Australia & New Zealand Tech Stack

Mattel Australia & New Zealand uses 8 technology products and services including Criteo, Amazon Web Services, Builder.io, and more. Explore Mattel Australia & New Zealand's tech stack below.

  • Criteo
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Builder.io
    Content Management System
  • OWL Carousel
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • JavaScript
    Programming Languages
  • VMware
    Virtualisation Software
  • Apache
    Web Servers

Media & News

Mattel Australia & New Zealand's Email Address Formats

Mattel Australia & New Zealand uses at least 1 format(s):
Mattel Australia & New Zealand Email FormatsExamplePercentage
First.Last@mattel.comJohn.Doe@mattel.com
94%
First_L@mattel.comJohn_D@mattel.com
2%
First.Middle@mattel.comJohn.Michael@mattel.com
2%
LastF@mattel.comDoeJ@mattel.com
2%

Frequently Asked Questions

Where is Mattel Australia & New Zealand's headquarters located?

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Mattel Australia & New Zealand's main headquarters is located at Richmond, Victoria 3121 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Mattel Australia & New Zealand's phone number?

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You can contact Mattel Australia & New Zealand's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mattel Australia & New Zealand's official website and social media links?

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Mattel Australia & New Zealand's official website is mattel.com and has social profiles on LinkedIn.

How much revenue does Mattel Australia & New Zealand generate?

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As of December 2025, Mattel Australia & New Zealand's annual revenue is estimated to be $4.9B.

What is Mattel Australia & New Zealand's SIC code NAICS code?

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Mattel Australia & New Zealand's SIC code is 3944 - Games, Toys, and Children's Vehicles, Except Dolls and Bicycles NAICS code is 31-33 - Manufacturing.

How many employees does Mattel Australia & New Zealand have currently?

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As of December 2025, Mattel Australia & New Zealand has approximately 10K employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include President: G. M.Sales Director, Australia And New Zealand: R. P.Creative Director, Digital Content: A. B.. Explore Mattel Australia & New Zealand's employee directory with LeadIQ.

What industry does Mattel Australia & New Zealand belong to?

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Mattel Australia & New Zealand operates in the Manufacturing industry.

What technology does Mattel Australia & New Zealand use?

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Mattel Australia & New Zealand's tech stack includes CriteoAmazon Web ServicesBuilder.ioOWL CarouselMicrosoft WordJavaScriptVMwareApache.

What is Mattel Australia & New Zealand's email format?

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Mattel Australia & New Zealand's email format typically follows the pattern of First.Last@mattel.com. Find more Mattel Australia & New Zealand email formats with LeadIQ.

Mattel Australia & New Zealand

ManufacturingVictoria, Australia10001+ Employees

Mattel Inc. is the worldwide leader in the design, manufacture, and marketing of toys comprised of iconic brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and American Girl to exciting newer brands like Monster High, Ever After High, Max Steel, and a wide array of entertainment-inspired toy lines. We are consistently recognized as one of the “100 Best Companies to Work For from Fortune magazine. In 2013, Mattel was named one of the “World’s Most Ethical Companies” and is also ranked No. 2 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. We are committed to acting with integrity in our decision-making and constantly striving to improve our social and environmental performance. 

Mattel Global Emerging Markets (GEM) is composed of the Asia Pacific and Turkey Middle East and Africa regions. GEM is made of 7 commercial organizations in order of size: China,  Australia and New Zeeland, Russia, Turkey - the Middle East and Africa, South East Asia, North Asia (Hong Kong, Taiwan, Japan, and Korea) and India.  Our regional presence also includes our Global Supply Chain division (Global Development & Product Supply, GDPS) which in APAC is confirmed by 3 organizations: Mattel Operation Asia (MOA), China Plants, and Southeast Asia (SEA). GSC GDPS division together is responsible for adding value in three key areas: Design & Development of Products for all Brands; Manufacture & Delivery of Finished Products from our Vendors; and Manage our Direct Import Business. Together this 2 division (Commercial Subsidiaries and Manufacturing) offer career opportunities in Design & Development, Finance, Human Resources, Manufacturing & Engineering, to Information Technologies, Marketing, Sales, Digital Marketing, E-commerce and many more. Regardless of the division, each office offers its unique culture and style that together makes up our purpose to inspire wonder in the next generation to shape a brighter tomorrow.

Section iconCompany Overview

Headquarters
Richmond, Victoria 3121 Australia
Phone number
Website
mattel.com
SIC Code
3944 - Games, Toys, and Children's Vehicles, Except Dolls and Bicycles
NAICS Code
31-33 - Manufacturing
Employees
10001+

Section iconFunding & Financials

  • $1M$10M

    Mattel Australia & New Zealand's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Mattel Australia & New Zealand's revenue is estimated to be in the range of $1M$10M

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