Insights

Licensed Growth Strong licensing partnerships with popular entertainment brands and a global master toy partnership with Dr. Seuss Enterprises present recurring opportunities to expand licensed product lines and cross-category collaborations in new regions.

Expansion Signals Strategic hires such as a new Country Manager for GSA and continued brand-driven product launches (for example Tickle Me Elmo Giggle Max) indicate active international expansion and fresh shelf presence that can be leveraged to push retailer partnerships and regional distribution deals.

Licensing Synergy Recent licenses with well-known franchises create predictable demand cycles and co-branding opportunities that can be monetized through exclusive retailer programs, limited editions, and promotional bundles to drive incremental sales.

Philanthropy & Brand Charitable partnerships with Make-A-Wish Southern Florida enhance brand goodwill and can be turned into cause-marketing campaigns, seasonal promotions, and retailer-funded community programs that boost store traffic and product resonance.

Digital & Omnichannel A tech stack spanning Shopify, MySQL, and SPS Commerce supports scalable e-commerce and retail integration, enabling data-driven go-to-market plans, enhanced DTC and wholesale enablement, and efficient supply-chain collaboration to capture omni-channel demand.

Just Play Tech Stack

Just Play uses 8 technology products and services including Canva, Rhinoceros, MySQL, and more. Explore Just Play's tech stack below.

  • Canva
    Audio, Video, Graphics
  • Rhinoceros
    Cad & Graphics
  • MySQL
    Database
  • Shopify
    E-commerce
  • Employee Navigator
    Human Resource Management System
  • PHP
    Programming Languages
  • SPS Commerce
    Retail Analytics Software
  • HTTP/3
    Web & Portal Technology

Media & News

Just Play's Email Address Formats

Just Play uses at least 1 format(s):
Just Play Email FormatsExamplePercentage
FLast@justplayproducts.comJDoe@justplayproducts.com
99%
First@justplayproducts.comJohn@justplayproducts.com
1%

Frequently Asked Questions

What is Just Play's official website and social media links?

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Just Play's official website is justplayproducts.com and has social profiles on LinkedIn.

What is Just Play's SIC code NAICS code?

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Just Play's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does Just Play have currently?

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As of July 2026, Just Play has approximately 414 employees across 5 continents, including North AmericaEuropeOceania. Key team members include Vice President Of Product Development, Plush: E. M.Vice President International Licensing: A. C.Co-Founder And Chief Executive Officer: L. B.. Explore Just Play's employee directory with LeadIQ.

What industry does Just Play belong to?

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Just Play operates in the Manufacturing industry.

What technology does Just Play use?

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Just Play's tech stack includes CanvaRhinocerosMySQLShopifyEmployee NavigatorPHPSPS CommerceHTTP/3.

What is Just Play's email format?

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Just Play's email format typically follows the pattern of FLast@justplayproducts.com. Find more Just Play email formats with LeadIQ.

When was Just Play founded?

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Just Play was founded in 2010.
Just Play logo

Just Play

ManufacturingFlorida, United States201-500 Employees

Just Play is a mid-sized toy manufacturer based in Boca Raton, Florida. The company designs and produces a broad range of children's products, including figures, playsets, dolls, plush, and dress-up items, developing both proprietary lines and products licensed from popular entertainment brands in collaboration with licensing partners. Founded in 2010 by Charlie Emby and Geoffrey Greenberg, Just Play has established a notable position in North America, where it was ranked sixth among toy companies by NPD.

In March 2026, Just Play entered a global master toy partnership with Dr. Seuss Enterprises to develop a wide-ranging line inspired by Dr. Seuss properties. In June 2026, the company appointed Philipp Roser as Country Manager for the GSA region (Germany, Austria and Switzerland), signaling ongoing expansion beyond the United States.

Section iconCompany Overview

SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
31-33 - Manufacturing
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $1B$10B

    Just Play's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Just Play's revenue is estimated to be in the range of $1B$10B

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