Cannabis market focus Position MATTIO as a specialist agency for cannabis and emerging regulated markets, highlighting potential upsell opportunities with adjacent lifestyle and CPG brands seeking compliant, performance-driven PR and paid media services.

Growth through acquisitions Leverage their history of launching sister agencies (White Oak Communications, MATTIO+FIORE Media, High Priority) to propose integration support for clients pursuing rapid expansion, channel diversification, or acquisitions in niche markets.

Full‑service advantage Emphasize their end-to-end capabilities from media outreach and thought leadership to social and creative, offering packaged solutions to mid-market brands seeking consolidated PR, content, and paid media expertise.

Scale and credibility With revenue in the tens of millions and a strong agency pedigree in cannabis, target growing mid-size brands that need credible, regulated-market communications and investor relations support to attract partnerships and funding.

Technology‑enabled outreach Highlight their tech stack including Klaviyo, LinkedIn Sales Navigator, and SEO tools as a selling point for data-driven campaigns, audience segmentation, and measurable PR/marketing outcomes to quantify ROI for potential clients.