Insights

Family-Run Strength Leverage the authentic family-owned story and in-house production to position premium, scratch-made offerings to foodservice buyers seeking niche, heritage brands.

Scale & Capacity With over 500 seats at the South Lamar location and a growing team, target multi-unit operators or event venues needing reliable, high-volume tortilla and chip production, leveraging in-house corn grinding as a differentiator.

Vertical Integration Promote the fully integrated tortilla factory as a competitive edge for consistent quality, customization, and potential private-label or co-branded products for regional retailers.

Data-Driven Outreach Utilize the established online presence and analytics footprint (MySQL, Google Analytics, PHP stack) to market directly to restaurants and hospitality groups prioritizing tech-enabled supplier partnerships.

Mid-Market Fit Position as a mid-market, family-owned restaurant group with $1M-$10M revenue as a scalable case study for restaurateurs seeking reliable, high-quality tortillas and fresh-squeezed lime margarita components.

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Matt's El Rancho Tech Stack

Matt's El Rancho uses 8 technology products and services including Amazon Web Services, WordPress, Cart Functionality, and more. Explore Matt's El Rancho's tech stack below.

Matt's El Rancho's Email Address Formats

Matt's El Rancho uses at least 1 email format:
Matt's El Rancho Email FormatsExamplePercentage
First@mattselrancho.comJohn@mattselrancho.com
100%

Frequently Asked Questions

What is Matt's El Rancho's official website and social media links?

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Matt's El Rancho's official website is mattselrancho.com and has social profiles on LinkedIn.

How much revenue does Matt's El Rancho generate?

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As of August 2026, Matt's El Rancho's annual revenue is estimated to be $1M - $10M.

What is Matt's El Rancho's SIC code and NAICS code?

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Matt's El Rancho's SIC code is 5812 - Eating Places and NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Matt's El Rancho have currently?

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As of August 2026, Matt's El Rancho has approximately 68 employees across 1 continents, including North America. Key team members include Office Manager: N. R. and Barback: R. S. Explore Matt's El Rancho's employee directory with LeadIQ.

What industry does Matt's El Rancho belong to?

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Matt's El Rancho operates in the Restaurants industry.

What technology does Matt's El Rancho use?

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Matt's El Rancho's tech stack includes Amazon Web Services, WordPress, Cart Functionality, Google Workspace, Slick, Google Analytics, Apache HTTP Server and Nginx.

What is Matt's El Rancho's email format?

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Matt's El Rancho's email format typically follows the pattern of First@mattselrancho.com. Find more Matt's El Rancho email formats with LeadIQ.

When was Matt's El Rancho founded?

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Matt's El Rancho was founded in 1952.
Matt's El Rancho logo

Matt's El Rancho

RestaurantsTexas, United States51-200 Employees

Matt’s El Rancho is a family‑owned restaurant in Austin, Texas, operated by Matt and Janie’s daughters and a daughter‑in‑law. The South Lamar location is a large venue with seating for more than 500. The kitchen emphasizes cooking from scratch and houses an in‑house tortilla facility that grinds Non-GMO corn daily to produce tortillas and chips. Margaritas are made with fresh squeezed lime juice, highlighting a commitment to fresh, house‑made components.

The business has remained under family ownership through multiple generations. Based in Austin, it sits within the restaurant sector and serves local diners with a menu built around scratch-made components and in-house produced staples.

Section iconCompany Overview

SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1952
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Matt's El Rancho's revenue is estimated to be in the range of $1M - $10M

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