AI driven growth Mattson combines human expertise with AI through MattsonIQ™, Chef Insights™, and ProtoThink™ to accelerate product innovation, reduce risk, and speed to market. This presents a sales opportunity to position advanced AI-enabled discovery and prioritization services to food and beverage brands seeking faster pipeline and differentiated products.

Expansion leverage Recent expansion to Chicago via Hyde Park Group acquisition signals growth, geographic diversification, and integrated capabilities. Approach mid-market and regional brands looking to scale, offering them access to broader networks, capabilities, and cross-functional teams.

Employee owned As an employee-owned consultancy, Mattson may emphasize engagement, stability, and long-term client partnerships. Leverage this to reassure prospects about continuity, deep domain expertise, and consistent delivery for ongoing innovation programs.

End-to-end capabilities Mattson provides end-to-end services from insights and trend forecasting to formulation and commercialization. This enables upsell opportunities for clients needing full product life-cycle support, including ongoing optimization and line extensions.

AI platform launches With launches of MattsonIQ, Chef Insights AI, and ProtoThink Foodservice AI in 2025–2026, there is a clear roadmap for scalable AI-enabled offerings. Position these platforms to clients seeking data-driven product development, risk reduction, and faster go-to-market timelines.