Insights

Premium niche MAUVAIS targets premium tailored streetwear with a day-to-night lifestyle proposition. Potential sales opportunity: offer high-end collaborations, limited edition drops, and wholesale partnerships with boutique retailers seeking elevated streetwear lines.

SMB growth Operating with a small team (11-50 employees) and revenue under $1M indicates a growth-ready brand open to scalable partnerships, wholesale expansion, and tailored marketing services to accelerate top-line growth.

Tech-forward Marketplace and customer experience stack include Shopify, Klaviyo, Mautic, Zendesk, Hotjar, and payment options like Apple Pay and PayPal. Opportunity to offer integrated marketing, analytics, and CX enhancements to boost conversions and repeat purchases.

Global luxury peers Comparable brands in the luxury/apparel space are sizable players with hundreds to thousands of employees and multi-billion revenues. Position MAUVAIS as a premium but agile partner for exclusive distribution, brand-building services, and influencer-driven campaigns.

Expansion potential Given a premium streetwear focus and scalable tech stack, opportunities exist in retail partnerships, D2C acceleration, and international market entry. Propose channel strategy, PR/creative support, and cross-border logistics to unlock new markets.

Similar companies to MAUVAIS

MAUVAIS Tech Stack

MAUVAIS uses 8 technology products and services including Hotjar, Zendesk, Shopify, and more. Explore MAUVAIS's tech stack below.

MAUVAIS's Email Address Formats

MAUVAIS uses at least 2 email formats:
MAUVAIS Email FormatsExamplePercentage
First.Last@mauvais.co.ukJohn.Doe@mauvais.co.uk
88%
First@mauvais.co.ukJohn@mauvais.co.uk
12%

Frequently Asked Questions

What is MAUVAIS's official website and social media links?

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MAUVAIS's official website is mauvais.co.uk and has social profiles on LinkedIn.

How much revenue does MAUVAIS generate?

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As of October 2026, MAUVAIS's annual revenue is estimated to be <$1M.

What is MAUVAIS's NAICS code?

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MAUVAIS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does MAUVAIS have currently?

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As of October 2026, MAUVAIS has approximately 25 employees across 2 continents, including Europe and North America. Key team members include Head Of Buying & Merchandising: R. S., Founder & Managing Director: J. J. and Project Manager: D. R. Explore MAUVAIS's employee directory with LeadIQ.

What industry does MAUVAIS belong to?

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MAUVAIS operates in the Retail Apparel and Fashion industry.

What technology does MAUVAIS use?

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MAUVAIS's tech stack includes Hotjar, Zendesk, Shopify, Microsoft 365, Klaviyo, Mautic, Apple Pay and PayPal.

What is MAUVAIS's email format?

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MAUVAIS's email format typically follows the pattern of First.Last@mauvais.co.uk. Find more MAUVAIS email formats with LeadIQ.

When was MAUVAIS founded?

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MAUVAIS was founded in 2018.
MAUVAIS logo

MAUVAIS

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

MAUVAIS is a retail apparel company based in Cambridge, England, that designs premium tailored streetwear aimed at transitioning seamlessly from day to night. The brand operates in the fashion and apparel sector, targeting customers seeking refined, versatile garments that blend formal and casual style. With a focus on craftsmanship and a contemporary aesthetic, MAUVAIS positions itself as a niche player within the premium streetwear segment. The company highlights its location in Cambridge and maintains a relatively small to mid-sized team, reflecting a specialty approach to product development and brand management. A recent development within the brand context is its ongoing emphasis on a steady progression of its tailored streetwear offerings under the MAUVAIS label.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • <$1M

    MAUVAIS's revenue is estimated to be in the range of <$1M

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