Local delivery Opportunity to upsell bundled delivery and extended service plans for customers in Michigan, leveraging Maverick Ford’s existing car delivery capability to capture repeat business and cross-sell maintenance and accessory packages.

Used inventory potential Leverage the robust used trucks and cars offering to target value-conscious buyers and fleet customers, proposing certified pre-owned programs and trade-in promotions to increase volume.

Service and parts Capitalize on the strong service and parts department by offering service-based bundles, loyalty discounts, and OEM maintenance campaigns to drive aftersales revenue and repeat visits.

Financial opportun With mid-range revenue and small team, target high-margin accessories, financing add-ons, and warranty products to boost average order value without significant operational strain.

Digital engagement Enhance digital lead capture from existing tech stack (Facebook Pixel, Simpli.fi, Piwik PRO) to retarget local buyers, promote inventory highlights, and convert online inquiries into in-store visits and test drives.