Innovation Launches Mavic regularly introduces new products such as the Cosmic S carbon wheels and aluminum Allroad wheelsets, indicating ongoing product development. This presents opportunities to upsell or introduce complementary accessories and apparel that enhance their core offerings.

Strategic Partnerships Recent collaborations like the exclusive UK distribution deal with Chicken Cyclekit highlight Mavic’s focus on expanding its geographic reach. Sales teams can target new markets and regions through such partnerships to grow sales channels.

Industry Presence Participation in major events like Eurobike 2025 demonstrates Mavic’s active engagement in industry expos, providing opportunities for sales representatives to connect directly with cycling retailers, event organizers, and professional racers for customized marketing.

Community Engagement Mavic’s commitment to enriching the cycling experience through innovations and lifestyle collections suggests a focus on building brand loyalty. Selling branded apparel, accessories, or lifestyle textiles could be a lucrative extension for market penetration.

Growth Potential With a revenue range of $10M to $50M and recent product launches, Mavic is positioned for market expansion. Business development efforts can target cycling shops, racing teams, and specialty sports retailers seeking high-performance, innovative cycling gear.