Strong Industry Legacy Mavic's longstanding history since 1889 and its pioneering innovations in cycling technology position it as a trusted leader with a loyal customer base, offering opportunities to expand premium product lines to enthusiasts and professional racers.

Recent Product Launches The introduction of the Cosmic S carbon wheels and new Deemax helmet and wheel sets highlights Mavic’s focus on high-performance, versatile, and competitively priced cycling products, creating potential for targeted sales campaigns to racers and serious amateurs seeking advanced gear.

Expanding Market Reach Recent partnerships, such as the exclusive UK distribution deal with Chicken Cyclekit, demonstrate Mavic’s intention to strengthen regional market penetration, offering sales opportunities through local retailers and specialized distributors.

Industry Engagement & Events Participation in Eurobike 2025 and ongoing innovation showcases suggest strong industry presence and brand visibility, enabling sales teams to leverage these platforms for B2B networking and strategic partnerships with cycling event organizers and retailers.

Digital and Community Focus Mavic’s adoption of modern tech stacks like Magento and Strava, alongside its community engagement initiatives, presents prospects for digital marketing collaborations and online sales expansion targeting active cycling communities and lifestyle enthusiasts.