UK Distribution Partnership Mavic Group announced Chicken Cyclekit as its exclusive UK distribution partner, highlighting an opportunity to leverage this partnership for increased sales and market presence in the UK market.

New Product Launches Mavic Group recently launched a collection of lifestyle textiles and introduced new products in the Deemax range, creating opportunities to promote these innovative offerings to new and existing customers for sales growth.

Office Expansion in the US With the expansion of offices to Waterbury, Vermont, and the opening of new facilities in North America, Mavic has signaled a strategic move that opens doors for exploring sales opportunities and expanding customer reach in the US market.

Aluminum Allroad Wheelsets The introduction of aluminum Allroad wheelsets for diverse terrains presents a unique selling point for Mavic to target customers looking for specialized cycling equipment, enabling focused sales efforts to meet the demand for such products.

Revitalized Facilities & Teased Products Following restructuring and expansion, Mavic's revitalized facilities in Vermont hint at upcoming product launches, creating anticipation and anticipation among customers, presenting an ideal moment to engage in sales conversations around these new offerings.