North America Expansion The Vermont office opening signals renewed focus on the North American market, creating sales opportunities with US retailers, regional distributors, and e-commerce partners. Target outreach to bike shops, performance retailers, and cycling event organizers to establish regional distribution and service capabilities.

Channel Partnership Growth Mavic already operates an exclusive UK distributor (Chicken Cyclekit), demonstrating openness to partnerships. There is potential to expand exclusive or semi-exclusive distribution deals in other markets (EU, US) and to leverage marketing partnerships such as Eurosport exposure to accelerate reach.

Carbon Wheel Value Cosmic S carbon wheels launched in 2024 at a competitive price point under US$1,000, enabling mid-market retailers to offer carbon performance wheels. Opportunities include bundled sales with tires and accessories, expanding distribution through cycling shops and online channels.

Leadership Reset The appointment of a new sales director in 2024 signals a refreshed go-to-market strategy. Engage with the new leadership to pursue key accounts, recruit channel partners, and align regional sales plans with upcoming product introductions and events.

Athlete Ecosystem A strong community focus with professional racers, athletes, and event organizers, combined with Strava integration and Eurosport exposure, offers opportunities for athlete-led campaigns, sponsorships, and event-driven sales activations with retailers and distributors.