Insights

Expansion in Retail Tech MaxAB's rapid growth in Egypt and recent merger with Wasoko position it as a leading player in B2B e-commerce and fintech solutions across Africa. This expansion indicates a substantial market for integrated supply chain and digital payment services, creating opportunities to offer complementary logistics, software integrations, and financial products tailored for wholesale merchants.

Financial Services Adoption With the launch of MaxAB Payments in 2021 and strategic partnerships like Mastercard, there is a clear demand among retail clients for secure, seamless transaction solutions. Business development efforts could focus on upselling additional fintech features, such as credit facilities or loyalty programs, to deepen merchant engagement and revenue streams.

Technology Integration Needs MaxAB utilizes advanced tech stack components including Power BI, Python, and MySQL, highlighting a tech-savvy customer base. Opportunities exist to provide value-added analytics, custom APIs, or integrated software modules that enhance current merchant operations and data-driven decision-making.

Sustainability and Social Impact MaxAB emphasizes social responsibility and sustainable development goals, appealing to companies seeking social impact alignments. Selling eco-friendly supply chain solutions or socially responsible financial products could resonate with MaxAB’s brand values and its network of merchants committed to social progress.

Strategic Growth Opportunities The company's recent investments, hiring of technical advisors, and high valuation after the merger present a promising environment for innovative B2B solutions. Offering tailored logistics, inventory management, or B2C delivery optimization services could leverage MaxAB’s growth trajectory and market influence in the regional retail landscape.

MaxAB Tech Stack

MaxAB uses 8 technology products and services including Adobe Premiere Pro, Odoo, Jenkins, and more. Explore MaxAB's tech stack below.

  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Odoo
    Content Management System
  • Jenkins
    Continuous Integration
  • Google BigQuery
    Data Warehousing
  • GitHub Actions
    Devops
  • jQuery
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Facebook
    Widgets

Media & News

MaxAB's Email Address Formats

MaxAB uses at least 1 format(s):
MaxAB Email FormatsExamplePercentage
First.Last@maxab.ioJohn.Doe@maxab.io
93%
FirstLast@maxab.ioJohnDoe@maxab.io
2%
First.MiddleLast@maxab.ioJohn.MichaelDoe@maxab.io
3%
First@maxab.ioJohn@maxab.io
2%

Frequently Asked Questions

Where is MaxAB's headquarters located?

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MaxAB's main headquarters is located at 55 Street 18, Maadi as Sarayat Al Gharbeyah, Maadi, Cairo Governorate, Egypt, Cairo, Cairo 22222, EG. The company has employees across 5 continents, including AfricaAsiaEurope.

What is MaxAB's official website and social media links?

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MaxAB's official website is maxab.io and has social profiles on LinkedInCrunchbase.

What is MaxAB's NAICS code?

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MaxAB's NAICS code is 44-45 - Retail Trade.

How many employees does MaxAB have currently?

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As of October 2025, MaxAB has approximately 1.2K employees across 5 continents, including AfricaAsiaEurope. Key team members include Chief Strategy Officer (cso): A. G.Head Of Safety And Security: A. A. D.Head Of Marketing - Fintech | Egypt & Morocco: M. A.. Explore MaxAB's employee directory with LeadIQ.

What industry does MaxAB belong to?

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MaxAB operates in the Retail industry.

What technology does MaxAB use?

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MaxAB's tech stack includes Adobe Premiere ProOdooJenkinsGoogle BigQueryGitHub ActionsjQueryWindows ServerFacebook.

What is MaxAB's email format?

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MaxAB's email format typically follows the pattern of First.Last@maxab.io. Find more MaxAB email formats with LeadIQ.

How much funding has MaxAB raised to date?

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As of October 2025, MaxAB has raised $40M in funding. The last funding round occurred on Oct 19, 2022 for $40M.

When was MaxAB founded?

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MaxAB was founded in 2018.
MaxAB

MaxAB

RetailEgypt1001-5000 Employees

B2B solutions, made for local merchants!

MaxAB is the fastest-growing B2B business in the retail industry in Egypt. Established in 2018 as an E-commerce platform allowing local underserved merchants and mom-and-pop shops in Egypt and Morocco to grow, increase their revenues, and enhance their own quality of life.

MaxAB strives to empower retailers who want to maximize their revenues. In addition to its e-commerce services, MaxAB introduced MaxAB Payments in 2021. MaxAB Payments is a fintech service that enables local merchants to accept payments for various services that their end customers may require. This feature allows retailers to offer a more comprehensive shopping experience to their customers by facilitating secure and convenient payment transactions.

Driven by our merchant-obsessed mindset and our sense of social responsibility, we are working our way to achieving sustainable development goals while creating a socially responsible business that makes the world a better place where everyone can be included.

Section iconCompany Overview

Headquarters
55 Street 18, Maadi as Sarayat Al Gharbeyah, Maadi, Cairo Governorate, Egypt, Cairo, Cairo 22222, EG
Website
maxab.io
NAICS Code
44-45 - Retail Trade
Founded
2018
Employees
1001-5000

Section iconFunding & Financials

  • $40M

    MaxAB has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Oct 19, 2022 in the amount of $40M.

  • $10M$25M

    MaxAB's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $40M

    MaxAB has raised a total of $40M of funding over 4 rounds. Their latest funding round was raised on Oct 19, 2022 in the amount of $40M.

  • $10M$25M

    MaxAB's revenue is estimated to be in the range of $10M$25M

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