Channel Partnerships Deepen engagement with Maxum's exclusive wholesale broker network by targeting general agents who value underwriting excellence and service. Leverage The Hartford affiliation to enable cross-sell across excess and surplus lines and craft a joint go-to-market with select partners.

Niche Product Expansion Maxum has expanded into professional liability for architects and engineers, signaling a growth avenue for related professional services. Identify construction, architecture, and engineering firms and offer bundled E&O plus management liability with risk management resources.

Financial Credibility As part of The Hartford family, Maxum benefits from strong financial backing and brand legitimacy. Use this to position stability and capacity advantages in broker pitches and in competitive surplus markets, differentiating from smaller players.

Claims & Service There have been wind-related claim discussions; emphasize Maxum's underwriting discipline, claims support, and clear coverage evaluation. Offer risk review and pre-claim advisory services to reduce friction and improve broker and client confidence.

Digital & Analytics Maxum's technology stack signals digital marketing and broker-facing readiness. Propose digital lead generation collaboration, co-branded marketing assets, and a broker portal for quotes and endorsements to streamline the sales process and track performance.