Celebrity Endorsements Maybelline's recent partnerships with high-profile celebrities like Shay Mitchell and Peggy Gou present an opportunity to leverage their influence to attract a wider customer base and drive sales through targeted marketing campaigns.
Global Collaborations Collaborations with international organizations like The World Health Organisation and artists like Grand Slam players highlight Maybelline's commitment to social causes. Leveraging these partnerships in marketing efforts can enhance brand image and appeal to socially-conscious consumers, potentially leading to increased sales.
Tech Integration The integration of virtual makeup capabilities into platforms like Microsoft Teams showcases Maybelline's innovative use of technology. Leveraging such tech integrations can enhance the customer experience, attract tech-savvy consumers, and drive sales through digital channels.
Event Partnerships Partnerships with entertainment companies like Steyn Entertainment provide opportunities to promote new product launches and engage with a diverse audience at events. Utilizing such partnerships for product showcases and promotions can boost brand visibility and drive sales among event attendees.
Beauty Trend Alignments Maybelline's focus on launching products aligning with beauty trends like liquid blush and bronzer can capitalize on consumer interest in popular beauty styles. Leveraging these trend-aligned products through targeted marketing and influencer collaborations can drive sales by appealing to trend-conscious consumers.
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1.3K$10M$50M
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32K$1B
2.7K$100M$1BMaybelline uses 8 technology products and services including theTradeDesk, Cloudflare, Sitecore, and more. Explore Maybelline's tech stack below.
| Maybelline Email Formats | Percentage |
| FLast@maybelline.com | 91% |
| LFirst@maybelline.com | 4% |
| First@maybelline.com | 3% |
| First.Last@maybelline.com | 2% |
Personal Care Product Manufacturing10001+ Employees
MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE Maybelline New York is the world's leading cosmetics brand, providing trends and innovation with a modern New York twist at an accessible price point
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