Global Collaborations Maybelline has recently partnered with various organizations globally, including Peacock TV LLC, The World Health Organisation, Steyn Entertainment, and the University of Sydney Union. These collaborations present opportunities for joint marketing campaigns and reaching diverse audience segments.

Influencer Marketing By appointing Peggy Gou, a renowned figure, as a Global Ambassador, Maybelline has strengthened its influencer marketing strategy. Leveraging such influential personalities can enhance brand visibility, credibility, and potentially drive sales through increased brand advocacy.

Technological Innovation Maybelline's utilization of technology, such as launching virtual makeup capabilities on Microsoft Teams, demonstrates a commitment to innovation. Exploring further advancements like AR/VR solutions can attract tech-savvy consumers and create unique marketing opportunities.

Proven Brand Influence Being recognized as the 'Most Influential Brand' showcases Maybelline's strong market presence and brand influence. Leveraging this status in messaging and campaigns can attract consumers seeking products endorsed by influential brands, potentially leading to increased sales.

Accessible Price Points Maybelline positions itself as offering trends and innovation at accessible price points. Highlighting the affordability of its products compared to competitors like MAC Cosmetics and CHANEL can appeal to cost-conscious consumers, potentially driving sales volume.