Maybelline
Personal Care Product Manufacturing10001+ Employees
Maybelline New York operates in the personal care product manufacturing industry and is a global cosmetics brand. It is described as the world's leading cosmetics brand and employs more than 10,000 people; the brand emphasizes trends and innovation with a New York-inspired approach at an accessible price point. The company has engaged in regional marketing initiatives, including appointing Azziad Nasenya as Digital Spokesperson for Sub-Saharan Africa and Kiara Advani as India Brand Ambassador in 2026. It has launched products such as the SuperStay Vinyl Ink Racing collection and partnered with Clicks Group in South Africa for immersive activations. Maybelline has worked with external partners such as VML as its lead US agency and collaborated with the WHO Foundation on wellbeing-related initiatives.