Global Ambassador Partnerships Maybelline has recently appointed high-profile individuals like Shay Mitchell and Peggy Gou as global ambassadors, showcasing the brand's focus on celebrity endorsements. Leveraging these partnerships could open doors for collaboration with other influencers and celebrities in the beauty industry.

Strategic Industry Collaborations Maybelline's partnerships with organizations like Peacock TV LLC and The World Health Organization demonstrate a broader scope of collaboration beyond the beauty industry. Exploring similar strategic alliances with entertainment platforms and health organizations could lead to new business opportunities and increased brand visibility.

Innovative Technology Integration By introducing virtual makeup capabilities into Microsoft Teams and utilizing a tech stack that includes Salesforce Interaction Studio and Google Tag Manager, Maybelline showcases a commitment to leveraging technology for enhanced customer experiences. Exploring collaborations with tech companies for innovative beauty tech solutions could drive sales growth.

Accessible Price Points Maybelline positions itself as a leading cosmetics brand offering trends and innovations at an accessible price point. Emphasizing affordability combined with quality products could attract price-conscious consumers and drive sales volume, especially in markets with a focus on value for money.

Market Expansion Opportunities Partnerships with entities like the University of Sydney Union and Steyn Entertainment indicate Maybelline's focus on diverse market segments beyond traditional beauty channels. Exploring opportunities for collaboration with educational institutions, event organizers, and cultural platforms can help tap into new customer segments and drive sales diversification.