Expansion into new markets Mayer Brown has recently made key hires and partnerships, indicating a strategic expansion into cities such as Washington DC and New York. This presents an opportunity to leverage these new offerings to attract potential clients in these regions.

Diversified expertise With a focus on financial services, regulatory & enforcement, antitrust, and infrastructure among others, Mayer Brown showcases a diversified expertise that can appeal to a wide range of clients seeking legal services across various sectors.

High-profile client representation As a firm representing major corporations, funds, and financial institutions in complex transactions and disputes, Mayer Brown's track record presents an avenue to target similar high-profile clients looking for top-tier legal representation.

Strategic alliances Mayer Brown's partnership with Tauil & Chequer Advogados highlights strategic alliances that can be leveraged to tap into shared client networks and explore collaborative opportunities, potentially leading to new business avenues.

Competitive positioning and differentiation In a landscape with similar law practices, Mayer Brown's distinct offerings, recent promotions, and addition of powerhouse litigators showcase a strong competitive positioning that can be emphasized to differentiate and attract discerning clients.