Global footprint Leverage Simpson Thacher & Bartlett LLP's extensive international presence and diverse offices to position cross-border legal services, cross-sell advisory and transactional capabilities to multinational clients seeking integrated legal support across jurisdictions.

Private sector focus Target large corporate and financial services clients given the firm’s revenue scale and reputation in complex transactions; offer premium consulting on mergers, regulatory matters, and international financings where top-tier law firms command strong advisory influence.

Tech-enabled practice Highlight the firm’s advanced tech stack (Power BI, SAS, AWS, Terraform, SailPoint, etc.) as a selling point for clients seeking efficient, data-driven legal services, compliance tooling, and secure, scalable matter management.

Sustainability & pro bono Emphasize opportunities to collaborate on ESG, regulatory, and pro bono initiatives with the firm’s public-facing commitments and industry leverage to attract clients prioritizing responsible governance and social impact.

Market leadership Position against peers with comparable scale by underscoring the firm’s long history, global reach, and high-profile deal experience to win strategic advisory mandates, panel appointments, and preferred-provider status with corporate law departments.